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Lessons learned from Europe-wide battery storage deployment

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This webinar will provide market insights on evolving regulations, deployment trends, and long-duration storage opportunities across Europe, along with practical lessons from real-world projects, including best practices for execution and grid integration. Attendees will also get an exclusive preview of Trina Storage’s integrated AC solution and see how vertical integration improves compatibility, efficiency, and EU compliance.

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Only nine months ago, Trina Storage’s presence in Europe was largely centered on the UK market. Today, the company’s footprint spans over ten more European countries, giving the vertically integrated battery storage provider a broad and detailed view of energy storage deployment trends across the continent.

In this pv magazine Webinar, Trina Storage experts Juan Ceballos, Head of Sales for Trina Storage Europe and Konstantinos Pierros, Head of Sales Engineering for Trina Storage Europe, will share in-depth insights drawn from experience in both mature and emerging markets. The discussion will explore lessons learned from projects in various phases of deployment across Germany, the UK, Italy, Greece, Lithuania, Romania, and beyond, offering real-world perspectives on integration needs, service expectations, and how the company is evolving in response to market feedback.

Insights from developers, EPCs, and grid operators, focusing on evolving expectations for system design, safety, and delivery, will also be highlighted. In addition, the session will explore regulatory progress and emerging trends in energy storage across Southern and Eastern Europe.

With expertise spanning the full value chain – from battery cell manufacturing to EPC services – Trina Storage will also present details of its current product portfolio and introduce its latest innovation: a high-density AC block energy storage system.

Participants will get an exclusive look at the company’s new, fully-integrated AC BESS solution and learn how Trina Storage’s vertical integration strategy helps reduce system complexity, enhance compatibility, and lower costs – all while ensuring compliance with evolving EU cybersecurity and grid code requirements.

pv magazine Webinar content:

  • Market insights on dynamics, regulations, and storage opportunities across Europe
    Procurement priorities of developers and utilities in large-scale BESS projects
  • Project learnings from real-world European deployments, covering execution, grid integration, and performance
  • Product innovations – a first look at Trina Storage’s latest large-scale solutions
  • Vertical integration advantages for compatibility, streamlined deployment, and EU compliance

The session will be moderated by Marija Maisch, Energy Storage News Director at pv magazine.

Participants are encouraged to submit questions in advance or via live chat during the webinar. Registration for this pv magazine Webinar is free of charge.

Speakers

Juan Ceballos - Head of Sales Europe, Trina Storage

As Head of Sales for Trina Storage Europe, Juan Ceballos oversees commercial strategy and business development for utility-scale energy storage systems across Europe. With nearly 15 years of experience in the renewable energy space, he leads a team managing the full sales cycle—from project origination to contract execution—supporting the growth of Trinasolar’s integrated solar + storage portfolio.

Konstantinos Pierros - Head of Sales Engineering Europe, Trina Storage

Konstantinos Pierros is Head of Sales Engineering for Europe at Trina Storage, leading a regional team responsible for all technical engagements with customers on Battery Energy Storage Systems and the broader Trina Storage portfolio, from early development through contract signature. He has nearly 15 years of experience in the renewable energy sector, having held roles in BESS, wind energy and renewable project development. Konstantinos holds a degree in Electrical and Computer Engineering and an MBA from IMD Business School.

Moderators

Marija Maisch | Energy storage news director, pv magazine

Marija has years of experience in a news agency environment and writing for print and online publications. She took over as the editor of pv magazine Australia in 2018 and helped establish its online presence over a two-year period. Since December 2021, Marija has been working as staff editor at pv magazine International for both online and monthly print publications, specializing in Eastern European solar markets, battery energy storage systems, and electric vehicles.

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